Follow these classification numbers on the shelves to find information on:
| Advertising | HF5801 - 6182 |
| Brand name products | HD69.B7 |
| Consumer behaviour | HF5415.32 - 5415.33 |
| Department stores, mail order business | HF5460 - 5469.5 |
| Direct marketing | HF5415.126 |
| Electronic commerce | HF5548.32 - 5548.33 |
| Franchises (retail trade) | HF5429.235 |
| Internet advertising | HF6146.I58 |
| Internet marketing | HF5415.1265 |
| Marketing, distribution of products | HF5410 - 5417.5 |
| Marketing research | HF5415.2 |
| Product management | HF5415.15 |
| Retail trade | HF5428 -5429.6 |
| Sales promotion | HF5438.5 |
| Wholesale trade | HF5419 - 5422 |
REFERENCE HIGHLIGHTS
Dictionaries and Encyclopedia Use dictionaries to define terms and consult encyclopedia to obtain a brief overview of a subject:
| Companion encyclopedia of marketing | Reference HF5415.C547353 1995 |
| The dictionary of international business terms | Reference HF1351.S554 1998 |
| Dictionary of marketing and advertising | Reference HF5415.R577 1995 |
| Dictionary of marketing research | Reference HF5415.2.M53 |
| Dictionary of marketing terms | Reference HF5803.T56
2000 Access via NetLibrary |
| Encyclopedia of advertising | Reference HF5803.A38 2003 |
| Encyclopedia of consumer brands | Reference HF5415.3.E527 |
| Encyclopedia of global industries | Reference HD2324.E53 |
| Encyclopedia of major marketing campaigns | Reference HF5837.E53 2000 |
| Encyclopedia of modern advertising | Reference HF5803.H74 1996 |
| The IEBM encyclopedia of marketing | Reference HF5412.I32 1999 |
| The international dictionary of marketing | Reference HF5415.Y23
2002 Access via NetLibrary (downloadable) |
| Marketing: the encyclopedia dictionary | Reference HF5412.M47 1999 |
| NTC's dictionary of advertising | Reference HF5803.W54 1993 |
| World's greatest brands: an international review | Reference HD69.B7W67 1992 |
To find consumer-market data and statistics information relevant to international market planning try:
| The Advertising Association's advertising statistics yearbook | HF5802.A38 |
| China markets yearbook | Reference HC427.92.C444365 |
| Consumer Asia | Reference HC411.C656 |
| Consumer China | Reference HC427.92.C665 |
| Consumer Europe | Reference HC240.9.C6C66 |
| Demographic yearbook | Reference HA17.D45 |
| European marketing data and statistics | Reference HA1107.E87 |
| Global market share planner | Reference HD2757.15.G56 |
| International marketing data and statistics | Reference HA42.I56 |
| Market share reporter | Reference HF5410.M35 |
| Report on annual survey of wholesale, retail and import/export trades, restaurants and hotels | Gov Document HF3851.S96 |
| The World competitiveness yearbook | Oversize HF1414.W67 |
| World market share reporter | Reference HF5410.W67 |
| IMI 消費行為與生活形態年鑒 | Reference HF5415.33.C6I23 |
| 中國市場統計年鑑 | Reference HC427.92.C5652 |
| 中國廣告年鑑 | Reference HF5808.C5C58 |
For market research reports about individual countries or industries try:
| Business profile series (published by
HSBC) (Search under the title "business profile series" for classification number of individual countries) |
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| Findex (Also available in electronic format: Market Research Locator/Findex at http://easyaccess.lib.cuhk.edu.hk/login?url=http://www.dialogatsite.com/ |
Reference HF5415.2.F55 |
| Hong Kong Trade Development Council series (Search under the title "trade developments" for classification number) |
-- |
For international marketing research, consult Information Guide: Economics to locate information on the host country and gather data on the economy.
To locate general marketing information, contacts, and sources relevant to business needs try:
| Asia-Pacific marketing information sourcebook | Reference HF5415.12.A8A85 2003 |
| Directory of international direct and e-marketing | Reference HF5415.126.H36 2003 |
| Guide to business information on Central and Eastern Europe | Reference HF54.52.C36K66 2000 |
| International advertising and marketing information sources | Reference Z7164.C81I57 1995 |
| International business information: how to find it, how to use it | Oversize HF54.5.P33 1998 |
| Strauss's handbook of business information | Reference Z7164.C81.S7796 2004 |
| World directory of marketing information sources | Reference HF5415.124.W67 |
ELECTRONIC RESOURCES
| ABI/INFORM Global | International Financial Statistics |
| EBSCOhost | LEXIS-NEXIS Academic |
| EconLit | Market Research Locator / Findex |
| Factiva | Wanfang Data 萬方數據 |
| HKInChip | WiseNews |
| INFOBANK 中國資訊行 | 中國期刊网全文數据庫 |
| Advertising World : Hosted by the Department of Advertising at UT-Austin, this site is a well-organized marketing communications directory giving many useful links to marketing and advertising resources. |
| American Marketing Association : The AMA website offers a wide array of newly expanded information including research, case studies and best practices in marketing. |
| Country Reports on Economic Policy and Trade Practices : Released by the U.S. Department of State, the reports are intended to provide a single, comparative analysis of the economic policies and trade practices of countries with which the United States has significant economic or trade relations. |
| ClickZ Stats : Formerly CyberAtlas, ClickZ Stats is an award-winning source for interactive and Internet research providing facts, figures, research, and data on every facet of the online industry worldwide. |
| Consumer Behavior: the Psychology of Marketing : Contains a wealth of information about marketing, international business, psychology, autistic spectrum disorders, bargain hunting, and other perspectives on life. |
| Global Technology Forum : This website from the Economist Intelligence Unit (EIU) is designed to provide information and analysis needed for building business strategy in the global digital economy. Contains in-depth new analysis, best practices, selected research, and e-business growth in 60 countries. |
| Electronic Commerce & Electronic Markets : Offers an extensive list of web resources for electronic commerce and electronic markets. |
| GlobalEDGE : Created by the Center for International Business Education and Research at Michigan State University (MSU-CIBER), GlobalEDGE provides information on about 200 countries, including a map, key statistics, history, economy, government, and links to country-specific business resources, stock markets, and recent news. |
| Global Sources : Global Sources is a provider of e-commerce solutions for buyers and suppliers worldwide. This website allows users to search for products, suppliers and country. |
| GLOBUS and NTDB : GLOBUS is a service of the U.S. Department of Commerce, providing current and historucal trade-realted releases, international market research, trade opportunities, country analysis, and the trade library. The National Trade Data Bank (NTDB), a fee-based subscription service, provides access to Country Commercial Guides, Market Research Reports, and Best Market Reports. |
| Hong Kong Trade Development Council : TDC offers useful services and activities for Hong Kong business by providing comprehensive information and reliable contacts. |
| MarcommWise (Marketing Communications Resources) : The Knowledge Bank provides marketing articles catagorized by subject area. Also provides links to other sources of marketing information, reviews of marketing communications, books, online learning information, etc. |
| Marketing Virtual Library : Offers topic-specific resources and links to marekting-related issues such as advertising, selling, research, etc. |
| Ministry of Commerce of the People's Republic of China : provides up-to-date information on policy changes, business-related resources, and an archive of economic statistics of China. |
| The World Factbook : Full-text of the CIA-produced annual is a comprehensive resources of facts and statistics on more than 250 countries and other entities. |
| Yahoo! Directory- Marketing and Advertising : a search directory on marketing and advertising industry information. |